Dumex expands content on child nutrition website

Dumex has relaunched is child nutrition website youngnutrition.net, incorporating new features and content, along with its new brand identity.

Developed by Convertium, the new site includes expert advice on child nutrition and development, and online tools to help mothers chart their pregnancy, and track babies' development. Also featured are online forums, activity videos and recipe cards. For registered members, meanwhile, exclusive content includes an 'Ask the dietician' service along with other tools such as a baby development checklist and an event calendar. "We want youngnutrition.net to complement (Asian parents') quest to provide the best for their child, by sharing insightful tips at the right time," said Dumex regional brand manager Desmond Tan. "We also hope parents will use the site to connect with other parents."

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