He has worked in the industry for more than 10 years in North America, Indonesia, Singapore, Taiwan, China and Japan. During his time in these markets, he has worked with brands including Audi, Carlsberg, Diageo, Heineken, McDonalds, P&G and Philip Morris and across the platforms of activation, shopper marketing, retail and product design, digital and CRM.
Blue, which additionally has Asian offices in Beijing, Shanghai and Tokyo, has key regional accounts including air New Zealand, OCBC Bank, Silk Air, Singapore Airlines and the Singapore Tourism Board.