Dual wins for BBDO Malaysia

KUALA LUMPUR - BBDO Proximity Malaysia has netted two new businesses - Bank Negara Museum and Bosch - which are likely to bring in approximately RM8 million (US$2.2 million) in billings for the agency.

Bank Negara Malaysia, Malaysia’s Central Bank, is preparing to relaunch its numismatic museum and art gallery and had called five agencies including Bozell, JWT, Milk&Co and Oxygen to pitch for the account. The museum was set up in 1989 inside the Central Bank Building in Malaysia and was recently moved to a new location.

Bosch has hired the agency to work on three power tool products.

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