Three promotions are running over the festive period, including a 'Catch Your Luck' lucky draw and free 'fish of fortune' puddings with every purchase of HK$300 (US$38) or more. "All of Langham Place's promotions and events are designed to appeal to the younger shopper, or those young at heart," said Yvette Ng, senior marketing manager of Great Eagle Estate Agents. "They reinforce the mall's positioning as Hong Kong's most original, creative and exciting retail destination."
While there is no advertising campaign to mark the promotions, radio promotions for the 'Catch Your Luck' programme have been airing.
Since its opening last year, Langham Place has attracted between 200,000 and 300,000 visitors per day and a 20 to 30 per cent increase is expected over the Chinese New Year period.
Dual celebration for HK mega-mall with promotions
The Langham Place Mall is celebrating its first anniversary and Chinese New Year with several incentive promotions enticing holiday shoppers to spend more.
