Matthew Keegan
Jan 21, 2019

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

2018 was a big year for everything data. With the EU’s General Data Protection Regulation GDPR coming into force and the Cambridge Analytica scandal still fresh in people’s minds, both the conversation and legislation around the way data is collected and used is shifting.

According to Mark Parsons, partner at the Hong Kong branch of international law firm Hogan Lovells, privacy restrictions are already starting to change in APAC, too. “Data protection laws...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Best spaces to work: Facebook's new Hong Kong digs
Premium
53 minutes ago

Best spaces to work: Facebook's new Hong Kong digs

Work by local artists and nostalgic cultural touches feature in the social platform's new office in Hong Kong.

Premium
GroupM makes CEO change in South Asia
Premium
15 hours ago

GroupM makes CEO change in South Asia

Prasanth Kumar to take over as Sam Singh departs to join ByteDance.

Premium
D&AD shortlist has 269 APAC hopefuls
Premium
18 hours ago

D&AD shortlist has 269 APAC hopefuls

Japan leads APAC markets with 64 shortlisted entries, followed closely by Australia with 61.

Premium
Melbourne launches VR ‘journeys’ to upgrade site visits
Premium
22 hours ago

Melbourne launches VR ‘journeys’ to upgrade site visits

International associations and PCOs can plan their upcoming conferences using 360 videos.