Dramas, docus are No.1 in Hong Kong

Drama series are the most popular television programmes on local Chinese channels in Hong Kong, while movies and documentaries dominated the most-watched programmes ranking on the English-language services of TVB and ATV. According to data provided by ACNielsen Media International, 1.4 million viewers tuned into Hong Kong Cable TV during the first week of this year, with the movie channel topping the most-watched station on both weekdays and weekends. CNBC attracted 116,000 viewers in the high-income bracket (monthly household income of more than HKdollars 30,000), while 109,000 top-occupation professionals tuned into Discovery Channel. Star TV attracted an audience reach of 512,000 viewers for the same period. Hong Kong TV ratings were released for the first time this year as part of Nielsen's new service, which also saw the expansion of the TV ratings home panel from 325 to 600 homes at the beginning of this year. ATV and TVB both renewed five-year contracts to the ratings service, while CNBC and Discovery became the first regional subscribers. "The new data allows us to see for the first time, how niche channels of cable and satellite are performing," said Mediacom director of media research and strategic planning Adrian King. "The advertising industry now has access to accurate viewing habits of niche channels, which gives us a greater understanding of target markets for certain products."

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