HONG KONG: Integrated global marketing agency DraftWorldwide is
continuing its Asia-Pacific expansion with the establishment of a
presence in China, Taiwan and the Philippines.
The agency, which has new operations in Hong Kong, Singapore and Japan,
has gained entry into Taiwan and China after signing up Eastern Ads as
its network affiliate office.
Eastern Ads is one of Taiwan's top independent agencies with offices in
Shanghai and Beijing.
In the Philippines, it has established a start-up agency with support
from Philippine IT company, the AMA Group.
Draft regional director Greg Paull said of its regional build-up: "This
is partly in response to some of our global clients wanting to expand
their relationship with us, but also because of the tremendous potential
we see in all three markets."
