It is believed that the pitch involved five agencies - two local and three international networks - although the client declined to reveal their identities.
Gary Tse, DraftFCB Greater China CEO said: “Many other automobile companies in China treat their websites like a filing cabinet, and do not fully utilise the interactive element as an important marketing platform. We will revamp Saab’s website fundamentally from the online marketing angle, not just in common technical solutions but creating a cost effective marketing solution.”
