DraftFCB defeated ADK, with one other unnamed agency involved in the review.
According to a source, the brief will centre on shifting perceptions that China-based brands are low in price and quality.
DraftFCB wins Haier Hong Kong
HONG KONG - China-based electronics giant Haier has selected DraftFCB to handle its Hong Kong creative account, tasking the agency to strengthen the brand's image in the territory.