The app has recorded 5,000 downloads in the first two weeks of its launch. The new iPad app has provided marketers with new opportunities to reach the publication’s readership with renewable messaging and media-rich content.
Marketers are able to deliver targeted and frequent messaging to PeopleAsia readers that can be often updated or changed during the normal publishing cycle of the magazine
PeopleAsia features news on business leaders, politics, sports and the arts. The iPad app delivers a variety of interactive features including audio interviews, animation, videos and slideshows.
Arnold Liong, president and CEO at Draftfcb Philippines, said the new app had transformed PeopleAsia’s audience appeal. “The magazine’s readership is reliably 22 to 50 years old who are CEOs, business leaders, and tech-savvy elite consumers who have a natural adoption of technology, so the take up rate has been phenomenal.”