DraftFCB beats four to win Buick China

<p>CHINA DraftFCB has been appointed to handle inter-active for Buick China, with a brief to revamp its website. </p><p>The agency clinched the account following a pitch that included four other local interactive shops. "Our research shows that 78 per cent of car buyers in China conduct online research before making a purchase decision, which indicates how crucial successful online communication is in connecting with consumers," said DraftFCB chairman and CEO Gary Tse </p><p>Sales of GM's flagship Buick brand grew by almost 25 per cent in 2006.</p><p> </p>