Nielsen will join Draftfcb on October 10 and be based in the Hamburg agency. He joins Draftfcb from Saatchi & Saatchi where he was regional creative director for Europe, Middle East and Africa on the Head & Shoulders account for Procter & Gamble. Nielsen's previous experience spans some 20 years and inlcudes stints at networks including Leo Burnett, McCann Erickson and more recently at JWT, BBH and BBDO.
Nielsen will work alongside Erika Darmstaedter, who recently joined as global business leader, and Gaby Bell, global planning director on Beiersdorf.
“Rob’s experience working on global brands for such major marketers as Heinz, McDonald’s, P&G, Nintendo and Unilever, among others, makes him the perfect addition to our newly strengthened global team,” said Darmstaedter.
“I’m looking forward to working with Beiersdorf’s truly iconic brands and closely with Erika, Gaby and the team,” said Nielsen. “Draftfcb’s fully integrated model is ideal for my experience which covers digital, point of sale, design, public relations and traditional advertising media.”
