DraftFCB anchors cruise line brief

SINGAPORE - DraftFCB has bagged creative and media duties for Royal Caribbean International (RCI) cruises, marking the Singapore office's first regional win since the merger of Draft and FCB last September.

The agency was selected from a closed pitch among four rivals, according to Kelvin Tan, regional manager of international sales and marketing, RCI.

While he would not go into specifics, Tan said the account was worth “over one million US dollars” and extends across all of Asia-Pacific, Japan and South Asia.

Related Articles