Draft steps up A-P expansion

<p>Draftworldwide is stepping up its expansion drive in Asia-Pacific </p><p>following its appointment as global promotional and merchandising agency </p><p>for Burger King and regional branding agency for Cisco Systems. </p><p><BR><BR> </p><p>The agency took Burger King off Alcone, a US-based sales and promotion </p><p>agency, and Cisco off Singapore-based Momentum Design. </p><p><BR><BR> </p><p>Burger King selected Draft because it has an operational presence in all </p><p>the major markets worldwide, including Singapore, Hong Kong and very </p><p>recently Tokyo, and because of its strategic and creative </p><p>recommendations during the pitch stage. </p><p><BR><BR> </p><p>Burger King Corporation vice-president of marketing Richard Taylor said: </p><p>"While all of the finalist agencies developed strategically-integrated </p><p>programmes, Draftworldwide delivered a plan that plays upon the </p><p>emotional as well as rational aspects of Burger King and our other core </p><p>brands." </p><p><BR><BR> </p>