Draft scoops Compaq account for Evo debut

<p>SINGAPORE: DraftWorldwide has been appointed to launch Compaq's new </p><p>Evo brand across the Asia-Pacific region. </p><p><BR><BR> </p><p>The account, estimated at between US$5 million and $10 </p><p>million, involves brand advertising, demand generation advertising, </p><p>relationship marketing, online and creative, collateral materials as </p><p>well as database consulting and campaign tracking. </p><p><BR><BR> </p><p>The media assignment has been awarded to Compaq's incumbent agency and </p><p>Draft's sister agency, FCB, which currently handles the consumer brand </p><p>Presario. The new brand and product work - developed by the agency's </p><p>Singapore office - will appear in local print titles in regional </p><p>markets, including Australia and India. Television and call centre </p><p>management are also part of the launch campaign. </p><p><BR><BR> </p><p>"It's always our desire to work with a client on an end-to-end solution </p><p>like this, but many marketers have to go through too much pain to make </p><p>it happen," said Emily Chan, managing partner of Draft Singapore. Compaq </p><p>Asia-Pacific's Access Business Group director of marketing, Edwin Huang, </p><p>said that a through-the-line campaign was required for the launch </p><p>because "we wanted to make sure we could make an impact and, more </p><p>importantly, track, measure and convert that impact into sales." </p><p><BR><BR> </p>