Draft FCB to name A-P chief
Interpublic Group has identified a regional chief for the Draft FCB network in Asia, according to the holding company's chief Howard Draft. <BR> <BR> The appointment of an Asia-Pacific head at Draft FCB will see a regional structure return to the IPG siblings, Draft said, speaking to Media in Cannes. <BR> <BR> While Draft's existing presence in Asia is minimal, increased investment in senior talent is expected to be made to give FCB the neccessary below-the-line expertise for a fully integrated offering. "I believe in spending money to make money," he added.
