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Draft develops Cisco campaign

SINGAPORE - DraftWorldwide Singapore has launched a multilingual campaign for a new product for Cisco Systems called content engine system.

by | 06/11/2001

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The agency developed all communication materials for local markets across the Asia-Pacific region to drive traffic to a micro-site that included online demos and POI calculators.

Print advertising was used for markets with poor databases, and direct mail and email was driven through more developed markets.



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