The print ads highlight a new range of shoes and aim to reflect the three traditional qualities of Dr Martens’s distinctive style, renowned quality and contemporary attitude.
The campaign will also be executed via PR and on-ground activation, spanning the first quarter of 2007. “Once closely linked to the cultural values of the young, Dr Martens is increasingly irrelevant at an emotional and product level,” said Ian Tan, general manager,
The campaign will also be executed via PR and on-ground activation, spanning the first quarter of 2007. “Once closely linked to the cultural values of the young, Dr Martens is increasingly irrelevant at an emotional and product level,” said Ian Tan, general manager,
Dr Martens AirWair Singapore. “We have to reconnect the heritage of the brand with the rising generation,”.
