Staff Reporters
Mar 26, 2018

Download the 2018 marketing and communications Agency Family Tree

Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.

Download the 2018 marketing and communications Agency Family Tree

In any given year, holding companies buy and sell agencies in advertising, media and other marketing disciplines. R3's Agency Family Tree helps you keep track of these strategic moves. The poster-sized PDF colour-codes the agencies according to the following specialisations, and sorts them by parent company and by agency groups within each holding company:

  • Advertising
  • Branding and Identity
  • CRM
  • Digital
  • Experiential Marketing
  • HealthCare
  • Marketing Services
  • Media
  • Mobile
  • PR
  • Production Services
  • Research
  • SEO/SEM
  • Social Media
  • Other Services   

Download the 2018 Agency Family Tree (PDF)

 

See the 2017 Agency Report Cards

 

Source:
Campaign Asia

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