The new design has drawn praise for its accessible, web-friendly layout -- but a lack of information about new advertising opportunities has disappointed media agencies.
Doris Kuok, regional business director at MindShare, said the paper's "pioneering" editorial initiatives bringing its print and digital platforms closer together had not been matched on the sales side. "I think they can do better in terms of tying together online with print for advertisers."
Doris Kuok, regional business director at MindShare, said the paper's "pioneering" editorial initiatives bringing its print and digital platforms closer together had not been matched on the sales side. "I think they can do better in terms of tying together online with print for advertisers."
The title said it was developing closer ties between print and online, as part of a general move to exploit the stable of Dow Jones properties. "We're looking to do cross-selling very much more," said Douglas Mulcock Greater China MD of Dow Jones International Marketing services. Mulcock said there would be no new rate card this year, but the new design allowed more targeted advertising, with smaller pages giving advertisers the opportunity to make more impact.
"We're giving fractional advertisers a greater share of voice, and also like to have them solus on pages as often as we can," he added.
