The development comes after the brand’s viral Evolution campaign, part of the Campaign for Real Beauty created by Ogilvy & Mather Toronto, won both the Film and Cyber Grand Prix at Cannes this year. It is believed that Dove previously worked with different agencies for its global digital needs.
Last year, Unilever set up its first global roster of digital agencies to work across its entire global brand portfolio, comprising Dare Digital, Tribal DDB, OgilvyOne and Momentum MRM.
