Dove hands digital account to Media Contacts in the Philippines

MANILA - Unilever brand Dove has handed its digital account to Havas digital network Media Contacts Philippines after a four-way pitch that involved local agencies Virus and Double Action Blender and the incumbent Neo@Ogilvy.

Ed Mapa, managing director of Media Contacts confirmed the news and said, “ This win signals Media Contact’s presence in the Phillipines. In less than six months we have acquired three big accounts including the global digital for the Philippines’ Tourism and the Philippines second largest bank Bank of the Philippines Island account.”

A few months back Media Contacts had entered into the Philippines through a joint venture with Yehey, which operates the popular search engine and portal yehey.com. The joint venture agency operates under the Media Contacts name.