Grey has been tasked with reinforcing the Double A’s brand equity as a premium quality paper across Beijing, Tianjin, Hebei, Henan, Shandong, Shanzi, Heilongjiang, Jilin, Liaoning and Neimenggu. It is believed that the business was previously handled by Saatchi & Saatchi Guangzhou.
Double A Paper hands creative to Grey Beijing
BEIJING - Double A Paper has selected Grey Beijing to handle its brand building duties in for China's northern regions, following a four-agency pitch that included Dentsu.
