Dotcom drops Leo Burnett for Bates

<p>Bates has snatched the US$14 million House18.com account in </p><p>Hong Kong from incumbent Leo Burnett following a competitive pitch. </p><p><BR><BR> </p><p>Burnett helped House18 on media and direct marketing when it launched </p><p>earlier this year. </p><p><BR><BR> </p><p>Bates has now been assigned the job to formulate and kick-off a new </p><p>brand campaign. </p><p><BR><BR> </p><p>This is the latest of a series of wins for the agency: over the past few </p><p>months, it has picked up 2Cube.com in Hong Kong, asiaone.com in </p><p>Singapore, and chinaren.com in China. </p><p><BR><BR> </p><p>House18 is the first full-service, internet-based property agency in </p><p>Hong Kong to combine internet and call centre technology with property </p><p>consulting. </p><p><BR><BR> </p><p>House18 is backed by a group of local and international institutional </p><p>investors, including the Morningside Group, part of the Hang Lung group </p><p>of companies in Hong Kong. </p><p><BR><BR> </p>