Bates has snatched the US$14 million House18.com account in
Hong Kong from incumbent Leo Burnett following a competitive pitch.
Burnett helped House18 on media and direct marketing when it launched
earlier this year.
Bates has now been assigned the job to formulate and kick-off a new
brand campaign.
This is the latest of a series of wins for the agency: over the past few
months, it has picked up 2Cube.com in Hong Kong, asiaone.com in
Singapore, and chinaren.com in China.
House18 is the first full-service, internet-based property agency in
Hong Kong to combine internet and call centre technology with property
consulting.
House18 is backed by a group of local and international institutional
investors, including the Morningside Group, part of the Hang Lung group
of companies in Hong Kong.
