Doremus lands USdollars 3.5m brief from ABN Amro

<p>HONG KONG: ABN Amro Asset Management has awarded its USdollars 3.5 </p><p>million ad brief to Doremus Hong Kong as it prepares to step up regional </p><p>marketing activities. </p><p><BR><BR> </p><p>The brief to the corporate and financial agency includes creative and </p><p>strategic development, media and complete through-the-line </p><p>execution. </p><p><BR><BR> </p><p>Doremus' London office handles corporate advertising for Asset </p><p>Management in Europe and the US. </p><p><BR><BR> </p><p>The campaign to raise Asset Management's profile in Asia covers Hong </p><p>Kong and Singapore plus emerging regional markets. Target audiences are </p><p>institutional and retail investors. </p><p><BR><BR> </p><p>Asset Management has traditionally been strong in the institutional </p><p>investor market, but the company is now seeking to also focus on the </p><p>retail sector. </p><p><BR><BR> </p><p>Doremus managing director, Richard Beccle, said the appointment </p><p>coincides with the agency's hiring of new staff, including Vijayan </p><p>Ganesh as creative director, Joanne Clarke as strategic planner, Doris </p><p>Hiw as senior art director and Maggie Wong as senior account manager. </p><p><BR><BR> </p>

by | 06/22/2001