Donut Factory selects TSLA

SINGAPORE - The Secret Little Agency (TSLA) has been appointed to brand a new donut chain, the Donut Factory, which launches in Singapore by December and aims to dot the region in upcoming months.

Unlike Krispy Kreme and Dunkin Donuts, two of the more prominent donut chains in Asia, the Donut Factory will feature local flavours and cater to Halal audiences.

TSLA was commissioned to create a strategy for the brand and will also take charge of future advertising duties. A media agency has yet to be confirmed.

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