A Euro RSCG spokesperson confirmed the review. “As part of their joint-venture with Dongfeng, Peugeot is required to hold a review every four years – a process which was delayed last year until 2008.”
Dongfeng Peugeot’s recent sales have been hit by snow storms in the country’s eastern and southern regions, which have blocked supplies of auto parts. 2007 sales for the JV hit US$2.81 billion. Media for the account was won by OMD last month.
Dongfeng Peugeot’s recent sales have been hit by snow storms in the country’s eastern and southern regions, which have blocked supplies of auto parts. 2007 sales for the JV hit US$2.81 billion. Media for the account was won by OMD last month.
