Borrowing the soundtrack of a popular Hong Kong movie, A Better Tomorrow, TBWA has rewritten the lyrics for the ad. The ad shows stylish drunk people strolling happily down the street at night singing the song. The TVC aims to use a familiar tone to engage its audience and encourage consumers to feel confident about drinking the night away.
Dong-A Pharmacy: A Better Tomorrow
Credits:
Project A Better Tomorrow
Client Dong-A Pharmacy
Creative agency TBWA Korea
Creative director SungJun Park
Copywriter JaeYoung Min, MinSun Kwon
Art director JinHyung Kim, MinSeok Seo
Producer JiHoon Jun
Production house Buss in Boots
Director DooMan Kim
Exposure Television
