Ad Nut
Oct 26, 2015

Dogsledding in a mall: The North Face's non-virtual reality

From Korea: 'Sudden exploration', for The North Face by Innored

Dogsledding in a mall: The North Face's non-virtual reality

Working with Innored (which specialises in campaigns that lure people into surprising situations), The North Face invited Koreans to a shopping mall for a virtual-reality experience. Unsurprisingly, a surprising twist then occurred. 

This is not the agency's first surprising challenge for the same client.


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