Charlotte Rawlings
Jul 3, 2024

Does adland need to up its game on short-form ads?

Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.

Clockwise from top left: Vicki Maguire, Lynsey Atkin, Samaneh Zamani, Martin Rose, Shelley Smoler, Richard Warren and Chaka Sobhani

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

10 hours ago

Dentsu's production arm Tag launches craft agency

The new production agency will work closely with creative teams.

11 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

19 hours ago

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

19 hours ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.