Dodge hands China business to Universal McCann

BEIJING - Universal McCann is believed to have won media planning and buying accounts for the Chrysler Group's Dodge range of marques in China, in a pitch that is thought to have included two other MNC agencies.

by | 02/26/2008

While Universal and Dodge declined to comment either on the pitch or on the value of the account, monitored spend reached US$14 million last year, a figure that is expected to increase in 2008, with Dodge set to launch at least two new models in China.

The win is the first major success for Universal McCann in China after suffering a string of reverses in the country over the past two years, including L’Oreal, Novartis, Nestle and Johnson & Johnson.