DMG deals Saatchis China another blow
Johnson & Johnson JV Xian Janssen has handed its second account to DMG, upset stomach remedy Motilium, its biggest and best selling brand carrying a monitored spend of around Rmb200 million (US$25 million). <BR><BR> DMG secured the brand in a pitch against incumbent Saatchi & Saatchi, after taking Xian Janssen's Gyno-Daktarin from Saatchis at the end of last year. It is not known what prompted the pitch but Motilium is competing in a tough marketing environment where it is outspent by key rivals while copycat marketing coupled with strict rules governing OTC advertising makes differentiation difficult. <BR><BR> "The client is looking for fresh ideas and something that can relate to the consumer," DMG said.
