Jane Lin-Baden
Mar 22, 2017

Diversity is about respect, not empathy

We require a system that recognises the need for both women and men to create a balanced life for themselves and their loved ones.

Jane Lin-Baden
Jane Lin-Baden

I am fortunate to work in an agency in a country where women’s talents are given equal opportunity to shine.

In my experience with other companies, this hasn’t always been the case, but I think that often inequality isn’t the result of people’s bad intentions or deliberate choices, but rather of ignorance, assumptions and perception. And this applies to both women and men.

In some countries in Asia, marriage and family are key reasons for women to choose not to continue to develop a career of their own. In other countries, men who want to work flexible hours in order to spend more time with their children are either not given that choice, or their choice is not respected.

This situation requires us to create a system that recognises the need for both women and men to create a balanced life for themselves and their loved ones. This requires leaders who are willing to think creatively and stay open to new ways of working, to give people the choice to act on their needs in the different seasons of their lives.

At Isobar India, Shamsuddin Jasani (managing director) and his management team have developed a Women’s Council with an 11-point agenda. This initiative includes assessing and acting on the infrastructure and process changes needed to support female employees on flexible working hours, maternity, and harassment issues. To ensure the council reaches all parts of the business, they have appointed a Women’s Council ‘go to’ person in each of their offices.

Personally, at Isobar I have had the opportunity to work part time for a year in order to take care of my young daughter. My boss, Jean Lin, assigned projects to me that enabled me to deliver impact and results whilst caring for my daughter at the same time. Without that transition year, I would not have been able to return to a full-time career and take on the major challenge to lead China and today, the APAC region. My need and gender didn’t become a roadblock for me to take on bigger responsibility when I was ready.

My commitment is to ensure our business respects our talent by considering life’s realities for all men and women in Isobar in Asia Pacific, and ensuring our working culture and processes align with their wider needs. We will create space for the individual, where their choices for their personal life don't become a reason to be judged and where all job opportunities, new skills, training and resources are equally open to men and women who aspire to collaborate more, and to be better. While we continue to contribute to our collective ambition as a company, we support and sponsor the personal fulfillment of our talent.

I believe that diversity is a conscious choice that has to be demonstrated by leaders, first and foremost. It requires our policies and a mindful culture to ensure that we don’t allow stereotyping or the discrimination of talent. My teams and I recognise and promote people according to merit and performance, not their culture, gender, religion or political background, because we know that when we design a system and environment where individual needs and corporate needs are not at odds, we will progress diversity and create bigger, better ideas.

Jane Lin-Baden is CEO of Isobar APAC

Related Articles

Just Published

22 hours ago

Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

22 hours ago

Uncle Tobys attacks green juices, reality TV ...

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

22 hours ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

22 hours ago

Publicis CEO on growth and Epsilon's instrumental role

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.