The attraction has suffered a decline in popularity since it opened in September 2005, visitor numbers having dwindled 20 per cent in its second year.
There are also concerns, revealed one source, that the higher proportion of visitors from mainland China has lessened Disneyland's appeal among wealthy Hong Kongers.
There are also concerns, revealed one source, that the higher proportion of visitors from mainland China has lessened Disneyland's appeal among wealthy Hong Kongers.
MindShare has been tasked to assist in the rejuvenation of Hong Kong Disneyland's popularity. The WPP agency saw off competition from ZenithOptimedia and Universal McCann as well as OMD.
