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Disney refreshes global advertising campaign

Walt Disney has announced a global advertising campaign which links all of its theme parks, located in California, Florida, Paris, Tokyo and Hong Kong. <BR><BR> The new global tagline is 'Where Dreams Come True', replacing its current '50th Anniversary of Disneyland' campaign. Celebrity photographers such as Gus Butera and Annie Leibovitz are working with agencies Leo Burnett and McGarry-Bowen to produce the campaign.

by | 06/09/2006

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