Disney, Marvel to extend brand through food

Singapore-based brand management and licensing company The Global Brands Group has secured food licensing contracts for Disney and Marvel, tasked with commercialising the two brands through new intellectual properties. <br><br>New Disney-branded cereal and cookie products are expected to launch in Greater China shortly after Chinese New Year, distributed through the likes of Wal-Mart, ParknShop and 7-Eleven, while Marvel plans to leverage the May 2007 release of Spiderman 3 to launch a slate of new branded F&B products.