Agenda has been appointed to oversee online, Fleishman Hillard public relations and Zera below the line on a project basis. The appointments come as Disney China gears up for a significant branding push on the mainland focusing on promotion and merchandising of its movies.
Disney completes China roster
SHANGHAI - The Walt Disney Company China has finalised its roster of agencies, adding Agenda, Fleishman-Hillard and Zera to a line-up already featuring BBDO and MindShare.