The power of kids' imaginations is firing Disney Channel Asia's new
print campaign across Asia-Pacific. M&C Saatchi, which developed the
campaign, said the creative concept has been driven by Disney's
positioning - Everyday Magic, Magic Everyday - and demonstrates how the
channel fires children's imaginations. In the first execution, a toddler
plays in his bedroom as Winnie the Pooh at a tea party with Tigger - and
his shadow reflects that.
The second execution has a pre-teen boy surrounded by cyber images, who
sees himself as Buzz Lightyear, as his shadow shows.
