Disney Channel Asia, new print campaign,

<p>The power of kids' imaginations is firing Disney Channel Asia's new </p><p>print campaign across Asia-Pacific. M&C Saatchi, which developed the </p><p>campaign, said the creative concept has been driven by Disney's </p><p>positioning - Everyday Magic, Magic Everyday - and demonstrates how the </p><p>channel fires children's imaginations. In the first execution, a toddler </p><p>plays in his bedroom as Winnie the Pooh at a tea party with Tigger - and </p><p>his shadow reflects that. </p><p><BR><BR> </p><p>The second execution has a pre-teen boy surrounded by cyber images, who </p><p>sees himself as Buzz Lightyear, as his shadow shows. </p><p><BR><BR> </p>