Ogilvy will also handle PR for Hong Kong Disneyland.
According to sources, three interactive agencies were called to re-pitch for the business, including Ogilvy's interactive arm and online marketing services company Web Guru Asia.
"Disney doesn't consider interactive to be a big part of the bundled services. It is going with another pitch because it wants a specialised interactive (agency) and has found that Ogilvy's interactive (unit) wasn't strong enough," said a source.
Roy Tan Hardy, vice-president, marketing and sales, Hong Kong Disneyland, said: "(Ogilvy) has already started work on the (creative) assignment and for the interactive, we will look to Ogilvy for creative guidelines.
There are many elements to the (Disneyland) site. It's a wide, multi-channel site, which we will introduce in phases. It will also be bilingual."
Hardy said a decision on the theme park's interactive agency would be finalised within a week. He added that the site would target both consumers and the travel trade.