The channel, which takes the place of Discovery Real Time and targets male viewers aged 18 to 54, will be available in Australia, Brunei, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan and Thailand from 22 September.
Tom Keaveny, EVP and MD of Discovery Networks Asia-Pacific, said: “Discovery Turbo is an exciting addition to our portfolio of networks. Targeted at men who are passionate about speed and motors, the channel is a clear and unique proposition for our advertisers, providing them with a high-quality environment to reach out to this valuable audience.”
The broadcaster is also liaising with Indian authorities for its new channel to be made available in India on a 24-hour basis.
