Discovery takes on second new look in two years

<p>HONG KONG: Cathay Pacific's inflight magazine Discovery has been </p><p>redesigned to coincide with the rebranding of the airline's inflight </p><p>entertainment system. </p><p><BR><BR> </p><p>It is the second redesign in two-and-a-half years, with the airline </p><p>looking to achieve greater appeal among its multilingual passenger </p><p>demographic. </p><p><BR><BR> </p><p>Robert Stone, vice-president and general manager of Emphasis Custom </p><p>Media, said: "Cathay has overhauled its inflight entertainment concept </p><p>to offer much more video and audio programming as well as games and </p><p>shopping and rebranded it as Studio CX. </p><p><BR><BR> </p><p>This allows us to give the magazine a new look." ECM publishes the </p><p>magazine for Cathay. </p><p><BR><BR> </p><p>One of the magazine's new features is a revamped masthead which will </p><p>feature a different colour from issue to issue to help frequent </p><p>travellers quickly identify the arrival of a new issue, according to </p><p>Emphasis. </p><p><BR><BR> </p>

by | 04/27/2001