Ricca, who was previously COO of MTV International for seven years, will report to Discovery Communications’ new president of global business and operations, Mark Hollinger.
The changes are part of a wide-ranging restructuring at the pay-TV network, which includes the elimination of Billy Campbell’s role as Discovery Networks US president. Instead, five network brand groups will now report directly to Discovery Communications CEO David Zaslav, in a bid to create a “lean and aggressive organisation”, according to a company statement.
In addition, Tom Wolzien has been retained as a consultant to work with senior management on Discovery’s global growth strategy. Wolzein previously ran the media practice for Sanford C. Bernstein.
