Animal Planet’s rebranding, to celebrate 10 years of broadcasting in Asia-Pacific, will also be launched in other markets including the UK, Europe, the Middle East, Africa and Latin America.
“These updated brands reflect our commitment to continuously strengthen our portfolio across the region in order to deepen our relationships with audiences, affiliates and advertisers alike and ensure Discovery’s networks and content remain as relevant and entertaining as possible,” said Tom Keaveny, executive vice president and managing director of Discovery Networks Asia-Pacific.