“Discovery is committed to providing viewers of all ages with the highest quality non-fiction programming that helps satisfy their curiosity, and the Discovery Kids block is a natural extension of our brand,” said Vikram Channa, vice-president, content, Discovery Networks Asia-Pacific.
“Featuring engaging content that appeals to children, Discovery Kids aims to stimulate and nurture young viewers’ inquisitive minds while encouraging them to explore the world from their point of view.”
Programmes to be featured include Land Of The Mammoth, Alien Planet, Dinosaur Planet, Ultimate Guide: Human Body and Inside The Space Station.
Launched in the US in 1996, Discovery Kids currently reaches 62 million homes in the US and 20 million in Latin America. It is the leading channel among preschoolers and women across that region.