Discovery in bid to lift interaction with 'Get Real'

<p>Discovery Networks Asia has started airing a special programme that </p><p>aims to enhance viewer participation with the channel. </p><p><BR><BR> </p><p>Get Real, billed as a combined programming and marketing initiative, </p><p>gives viewers across the region the opportunity to win adventure trips </p><p>to out-of-the-way places, like Tornado Alley or a city of the </p><p>future. </p><p><BR><BR> </p><p>The programme's theme for the trip of a lifetime is: "It's a new </p><p>Discovery experience every month." </p><p><BR><BR> </p><p>Every month, starting this month, there will be one winner from each of </p><p>the target markets of Australia/New Zealand, Singapore, Thailand, </p><p>Malaysia, Hong Kong and Taiwan. </p><p><BR><BR> </p><p>Get Real, which is sponsored by Chivas Regal, allows viewers to enter </p><p>the competition via a number of ways - online, mail, telephone and SMS. </p><p><BR><BR> </p>