Discovery hands Philippines PR brief to Strategic Edge
Discovery Networks Asia has selected Strategic Edge as its Philippines PR agency, following a review that included Perceptions PR and BSMG. <BR><BR> The account was previously handled by FS Roman. According to Discovery SVP of marketing and communications, Kevin Dickie (pictured), the broadcaster is looking to raise the level of PR activity in the country, now that it has six channels there. "They will primarily look after channel and programme publicity for Discovery Networks Asia's six brands in the Philippines," said Dickie. <BR><BR> "The team will also handle corporate PR needs in that market and assist on marketing occasionally, since we don't have an office in the market."
