Robert Sawatzky
Mar 5, 2019

Digitas global chief lays out huge 2019 APAC expansion goal

Agency to double its presence in Asia-Pacific to 13 markets by the end of this year, says global president Michael Kahn.

Digitas global brand president Michael Kahn

Digitas is looking to aggressively raise its flag across the Asia-Pacific region with plans to grow from six markets currently Greater China, India, Australia, Singapore, Thailand, Malaysia to 13 markets by the end of this year, says global brand president Michael Kahn.

The accelerated growth plan for the 39-year old agency of 3,000 global employees will involve growing its regional headcount from about 600 APAC staff to over 1,000. 

Right now...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
LG Electronics awards global media business to PHD
Premium
1 hour ago

LG Electronics awards global media business to PHD

The account spend is estimated at $800 million worldwide.

Premium
Oh goodness, this Renault ad is swoon-worthy
Premium
1 hour ago

Oh goodness, this Renault ad is swoon-worthy

An epic 30-year love story has our resident ad critic somewhat hot and bothered.

Premium
Mark Read: Integrated accounts make up third of WPP's new-business pipeline
Premium
6 hours ago

Mark Read: Integrated accounts make up third of ...

WPP CEO sees surge in number of clients that want to "join together" creative and media.

Premium
FT editor Lionel Barber steps down after 14 years
Premium
6 hours ago

FT editor Lionel Barber steps down after 14 years

Barber will be succeeded by Roula Khalaf.