The ‘Color Tokyo' drive for Sony Marketing Japan, which promoted the Bravia television set, took the prize. It allowed internet users to change the colour in which the Sony building was lit up via a website.
Mark Cridge, chief executive of Glue London and chairman of the digital jury, pointed to a marked increase in sophistication in this year's entries, especially in craft skills.
Seven campaigns won silver Spikes across seven categories. Japan's agencies proved the big winners, picking up four of the silver awards. The full list of winners can be seen at www.mediaspikes.com.
