In the following videos, Campaign speaks to Starcom Media Vest's executive director for Southeast Asia, Lee Yew Leong; Charles Clapshaw, president of Tequila Asia-Pacific; and Jeff Cheong, managing director and executive creative director of Tribal DDB Singapore.
Topics discussed include the future of digital, from short to long-term, getting clients on board with digital ideas, and creativity in digital agencies.
Look out for:
- Clapshaw's dinosaur theory.
- Lee's automated future.
- And Cheong on getting clients to knock on your door, asking to spend money.
The videos were filmed during Campaign Asia-Pacific magazine's Digital Downloaded roundtable event, held late last month.